It is vital for business founders to engage their employees so they can be happy and perform to the best of their abilities. Engaging employees should be practiced at all levels of business and cultivated on a regular basis. Studies show that approximately one-third of Canadian employees are engaged at their jobs, so there is definitely room for improvement.

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But what exactly will happen when a founder engages their employees?

Employee engagement will help your cause marketing

It is so much more difficult to get employees on board with a cause, or a campaign, if they don’t care about it. Engaged employees, on the other hand, can boost a founder’s marketing efforts into the stratosphere. Engaged employees enjoy participating and being part of a solution.

Founder’s engagement tip: Consider an experience like The Glenlivet #scotchcart tasting to inspire conversation and bring people together with a common interest to do some creative thinking or solve a problem. After all, what couldn’t be solved over a glass of scotch?

Engaged employees are more likely to stick around
Fostering a culture of employee engagement can be the key to reducing turnover rates and boosting employee retention. If employees feel needed and wanted when they go into work each day, the connections they form with the company and their other co-workers are not easily given away.

Founder’s engagement tip: Encourage employees to cultivate and maintain relationships, and increase your employee retention in the process, by bringing your team together with an event like The Glenlivet #scotchcart that inspires conversation and getting to know one another.

Engaged employees are so much happier
Workers who feel connected and engaged are more likely to have great things to say about a company and its founder. If an engaged employee chooses to move forward, they won’t even think about venting frustrations on social media because they won’t feel anything to gripe about.

Founder’s engagement tip: Give your employees perks and experiences to brag about to their friends and family about how much they enjoy their job and the people they work with. Book The Glenlivet #Scotchcart for your team so your employees can help spread a good word about your company.

By creating an atmosphere of employee engagement, founders can help employees reach their full potential and look forward to coming to work each day. A founder’s team will feel more satisfied and content with their careers, and their company will benefit from higher productivity and profits.

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