As the race begins, teams are introduced and the intensity of playing for a $10K first place prize immediately kicks in. When funding your idea is on the line, business savvy and straight up effort cannot be underestimated. Watch as the final four teams battle for position in the early stages of the Toronto Edition of the Ford Fusion Startup Lab.
EPISODE 1 OF 3
EPISODE 2 OF 3
The competition starts to heat up as teams move to famed Toronto club The Everleigh to field customer service calls with Toronto Influencer Zark Fatah listening to their every move. Watch to see how teams handle the pressure and see who pulls ahead halfway through the Toronto Edition of the Ford Fusion Startup Lab.
EPISODE 3 OF 3
For the third and final challenge in the Toronto Fusion Startup Lab, teams are assigned a PR associate from NKPR, Natasha Koifman’s country-leading PR firm, to help them create an unforgettable publicity stunt that will leave their brand imprinted on the minds of every Canadian. Watch below to see which team dared to dream the biggest.
As the Toronto Edition of the Ford Fusion Startup Lab came to an end, the teams and hundreds of Toronto’s hottest millennials gathered at The Addisons Residence to find out who would be taking home the $10,000 grand prize. Great food, delicious drinks, and a $10K giveaway = one hell of an epic night.
Check out the videos below for an in-depth look at the final four teams participating in this year’s Toronto edition of The Ford Fusion Startup Lab.