A German consumer interest group is taking on Big Sugar.

While companies are required to disclose their products’ nutritional information, the reality is most consumers don’t have the will or patience to look at a boring black-and-white table at the grocery store.

That’s why  While a Capri Sun might be all fruits and sunshine on the outside, it’s really just a flashy container of poison…

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Just look at what’s in this concoction, which Nestle has the audacity to call “Fitness Yoghurt.”

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Translation: there is absolutely nothing of value for you in this box.

Most alarmingly, examine the lie Slim Fast’s been selling…

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Verbraucherzentrale Hamburg’s initiative is important because it’s been proven that design matters in people’s buying habits. Many studies have concluded that consumers are being deceived by nutrition labels and that added sugars need to be more explicitly stated on packaging.

Given that packaging for tobacco products in Canada has to meet strict guidelines, the same should be expected of labels for products with an obscene amount of sugar content.

Take a close look at the cover image and think twice about dipping your spoon into a Nutella jar again.

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