When 25-year-old Mark Delottinville launched his new media production company a year ago, he wanted to create a brand that was associated with the city. Big Pig Production Co. has since developed a diverse roster of clients and is looking to make big strides in Toronto's media space, as you'll find out in today's YEDaily...
Elevator Pitch: Describe your business in a nutshell.
Big Pig Production Co. is a web and new media production company based in Toronto. We produce content for clients based in Toronto and across Canada. When given an idea, we match our client to a team of people who have had success producing that particular type of content. Our clients choose who they want to work with based upon previous work on our website and we try to give the client the same team of people who produced that content or match it as best as we can, so that the client will receive a similar experience.
Why did you start your business, what was the inspiration?
When I was young I wanted to be involved in some part of the entertainment industry. Over the past three years I have worked in pretty much every department that you could think of, ranging from film festivals to distribution to production. While working in production I felt that there wasn’t a single commercial production company in Toronto that had created a brand that was associated with the city. I wanted to do that. The reason I chose Big Pig as a name is because Toronto’s “Hogtown” history fits perfectly with the company I wanted to build here. The name gives us a link to Toronto’s past while we look to expand our success in this city in the future.
What is the best part of what you do on a day-to-day basis? The most challenging part?
The best part of what I do is being able to be creative on a day-to-day basis. We are so fortunate that people are willing to invest their money and faith in us that we will create content that is informative but creative and fun to watch. I love being on the forefront of that and, by having new clients there, there are always new ideas being brought to us. The greatest challenge for us, because we are a young company, is to earn the trust of, and to create new relationships with, new clients.
Where do you see your business going in 5 years?
In five years I see us becoming a leader in web and new media content, and hopefully being able to take some chances branching out in other forms of content as well. I see us being a recognizable name when it comes to production companies across Canada. In general I see us being a very successful company. I think our current target market of web and new media content is only one growing in terms of advertising content and revenues as I see other traditional markets shrinking or evolving to the market we currently target.
What does success look like to you?
I have always measured success as the setting and completion of small realistic goals. Right now we want to build our client base, expand our website and increase our brand awareness. If I am able to accomplish these objectives I will be successful and will set new goals. I also think that by measuring success in smaller increments we are able to look at our growth and see pretty clearly what we are doing correctly or if there are problems and how can we go about resolving them to increase our levels of success.
What is the most memorable milestone in your career?
The most memorable thing that has happened so far was the second call I got from a client after we had already produced one video for them. The reason why this was so memorable was because it was the first example of what we were doing was right. Usually I always think we have done a good job with that second phone call. It proves that they liked our work, were happy with it, and want to continue investing with us as a company.
Do you have any advice for other young professionals?
Starting a small business or company is tough and I think that dealing with the good times is easy. However, I think if you truly believe that what you are doing is right you will stay committed to your business when it goes through a rough patch or hard time. I also think that every experience you have with your business can be a success in some way. If you don’t succeed in getting a client or job, sit back and analyze “why not?” and “what can I do in situation like this in the future that will put me that position?”
Do you support any charities? If so, which one(s) and why is that important to you?
Yes I do; one of my favourite charities is Free the Children – one person I extremely admire works there. I hope that we can continue to grow as a company so that we can offer services in the future that will help them become more successful.
What is Notable to you?
I always find someone who is true to his or her word admirable, someone who can say ‘if you give me this chance I won’t let you down’ I also look to people who don’t succumb to excuses. I feel there are many of those types of those people in my age group. I like a person who owns up to his or her mistakes and grows from them.
Blackberry, iPhone, Android, or Other?
iPhone...will never buy anything else.
How do you keep active, energetic, and vibrant?
I love biking, especially in the city. However, unfortunately in the past two years both of my bikes have been stolen. So until I can get a new one I like to go for walks to clear my head and take a break.