Emily Psimoulis is the President and CEO of Thinkbox National Marketing and Chatterbox Social Media. This driven young entrepreneur started her first online business when she was only 17, and she now oversees one of Canada's premier experiential marketing agencies. Find out more about this Young Entrepreneur in today's feature.
Elevator Pitch: Describe your business in a nutshell.
Thinkbox National Marketing is a national experiential marketing firm with eight offices across Canada – Vancouver through Halifax. Thinkbox specializes in experiential marketing, stunts, sampling, and activation services and Chatterbox Social Media is the land of tweethearts. But we don’t just tweet, we chat! We are the dialogue starters. We open the lines of communication so your brand’s voice can be heard.
Why did you start your business, what was the inspiration?
I made the decision to attend BCIT to study business. In my final year, I wrote a business plan on Thinkbox National Marketing, which was failed by my teacher. I then was inspired, took the failing grade, and incorporated the company.
What is the best part of what you do on a day-to-day basis? The most challenging part?
The best part is working with such a talented team of thinkers and working with clients such as Warner Brothers, Metro, Mobilicity, and Happy Planet. The most challenging part is always “thinking outside the box.” But that’s also the fun part of what we do.
Where do you see your business going in 5 years?
Thinkbox has grown to be one of Canada's leading experiential marketing firms. In five years, I would like to see Chatterbox have the same impact as a leader in social media.
What does success look like to you?
Accomplishing something that people assume I cannot do.
What is the most memorable milestone in your career?
Winning a Business in Vancouver Top 40 Under 40 Award.
Do you have any advice for other young professionals?
My advice would be to strive for success by proving that you can accomplish anything even though someone may think or say you can’t.
Do you support any charities? If so, which one(s) and why is that important to you?
I am a board member for NABS West.
What is Notable to you?