Aldo || April 10, 2013, 1:00 pm
For young professionals (YPs) across the country, a typical Thursday, Friday or Saturday evening can start early and end late, often filled with multiple events, establishments and even different groups of friends. There isn’t time to rush home to change outfits and footwear for each new door you step through in the course of an evening, so a shoe of versa...
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YP Life || January 28, 2013, 12:00 pm
If you still have photos of your party days, are still friends with some now-questionable types, or if old status updates about former jobs or relationships still linger on your timeline, you may want to consider spending a quick afternoon cleaning up your Facebook...
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YP Life || December 12, 2012, 7:00 am
Last week, MakePR's Jackson Wightman highlighted 19 things PR is not to help those looking to take a DIY approach to public relations navigate the profession a little more smoothly. This week, we’re flipping the script...
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YP Life || December 4, 2012, 2:30 pm
If your startup is undertaking a do-it-yourself approach to public relations, you must understand what the craft of public relations is, and is not, about. Here, to guide you, is a quick checklist of what PR is NOT...
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YP Life || November 27, 2012, 3:00 pm
As a small business owner or startup founder, you already know that your operation can reap big benefits from earned editorial media coverage. The trouble is, PR pros aren’t cheap. The good news is you can do your own PR...
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YP Life || November 20, 2012, 4:00 pm
Press releases have a lot in common with Mickey Rourke. Like the oft-surgerized former heartthrob, they’re abused and misunderstood, but still capable of getting the job done when properly deployed. Alas, “properly deployed” does not describe the vast majority of press releases blasted out into the ether today...
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YP Life || November 13, 2012, 2:45 pm
If you're a startup or small business that's decided to go the DIY route with your PR, you need to understand the realities of today's media universe. While there's some truth in oft-heard platitudes like "The media world is undergoing massive change," there's a bit more to it...
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Rachel Singer is the Digital Content Manager at Rogers Publishing's Connected Magazine, with three simple words that personally define success for her. Find out what they are and what advice she has for other young professionals in today's YPDaily...
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YP Life || September 10, 2012, 11:00 am
There truly is no down time for public relations professionals during the Toronto International Film Festival. Between running errands 24/7 and making sure celebrity clients are well represented even during the wee morning hours, finding time for a quick snack becomes a challenge. We sat down with rock-it promotions Founder Debra Goldblatt-Sadowski, a 15-yea...
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Shop || July 18, 2012, 3:00 pm
As the Consul General of the Turkish Republic, Ali Rıza Güney has an extensive resume that covers a wealth of experience in diplomatic relations. Part of his incredible worldly knowledge can be attributed the pages of the following notable reads...
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