Anna Von Frances wasn't necessarily content with the lack of women making big career moves around her, so she did something about it. The 32-year-old Concordia graduate is now in charge of Pink Mafia, an all-female marketing and promotions company that specializes in music, fashion, hospitality, and lifestyle. Find out more about this YP in today's feature...
Elevator Pitch: Describe your job in a nutshell.
I run an all female viral, street promo and marketing company on the music end of entertainment.
Why did you start? What was the inspiration for this career route?
There were never any girls making any of the moves I wanted to make.
What is the best part of what you do on a day-to-day basis? The most challenging part?
The best part is that being the only all-female promo company in the country, we’re the best by default. The most challenging aspect of that is that there are no mentors to learn from.
Where do you see yourself in 5 years?
Completely off Facebook.
What does success look like to you?
Success is knowing what’s really important, and how to say "no" when everyone else is saying "yes." Success is not believing the hype.
What is the most memorable milestone in your career?
I haven’t saved a life, reared a child, or emergency landed a plane yet, but I bet they’ll all be very memorable moments.
Do you have any advice for other young professionals?
Don’t go to school just because people say you have to. Work instead; love your work. Experience is king.
Do you support any charities? If so, which one(s) and why is that important to you?
I support a plethora of cancer charities because those are the hot ones that everyone has events for, but I actually don't “support” cancer charities with any of my time or energy. I volunteer weekly at Sistering, and I’m on their fundraising board. I’m on the executive board for the AIDS Walk For Life and I do several fund raising efforts for Nellie’s Women’s Shelter. They are all local charities that have immediate impact on women and youth, and I have the benefit of working with great people, and seeing exactly where every dollar goes. Getting involved locally is the instant gratification of charity work. It might not get your picture in the Post, but it’ll actually help someone out.
What to you is notable?
Stay-at-home moms whose kids have good table manners and their houses are always clean without the aid of staff. Do you know these women? I know a few. They have immaculate houses, perfect children, a great marriage and they sort of seamlessly gave up their high-powered exec positions to do it. Anyone can make money. Steering an entire family with grace, now that is some Notable stuff.
Blackberry, iPhone, Android, or Other?
Blackberry to the death!