On Thursday, April 19th, the Art Gallery of Ontario (AGO) went big, coming alive with large-scale young professional energy for the 8th annual Massive Party. The sold-out party explored the future of art and included 1800 guests, a well-stocked open bar, hors d'oeuvres, entertainment and both forward-thinking and thought-provoking art installations. The event’s artistic director, Toronto artist Bruno Billio, explored the ideas of light, sound, object, past, present and future to provide a resonating theme to the event, complete with colourful design elements and larger than life textual elements that transformed the space and inspired the imagination. Over cocktails, partygoers admired and interacted with innovative custom-designed art pieces throughout the Gallery that were conceived exclusively for the Massive Party. This included works by Justin Broadbent, Cesar Forero, Renée Lear, An Te Liu, Jenn E. Norton and Jade Rude.
The party officially kicked off at 9pm, with a pre-party from 8-9 beforehand for AGO Next members (a membership program designed for the <40 YP set), artists and sponsors. The party took over three floors of the AGO, with the third floor being the undisputed place to be once the lineup was patiently braved. The museum’s modern collection on the 4th and 5th floors was also open to guests. The cocktail-indulging crowd enjoyed the sounds of The Soul Proprietor (Eon Sinclair of Bedouin Soundclash), Tenement Yard Selector (Fimmaker Charles Officer), Michael Rault, Kids & Explosions and DJ Morgan Shim.
The party included no shortage of stylish YP dress, with the fashion-loving crowd taking the opportunity to be, well, artistic in their attire, experimenting with past, present and future influence as well as bold colours and textures. Guests were asked to describe what they felt the future of art was through the hashtag #TheFutureOfArtIs, inspiring an interesting Twitter feed of responses as YPs of all backgrounds filled in the blanks. Food favourites brought us back to the comfort of our past, with options like mini truffled mac and cheese and Southern-fried chicken bites with chili aioli, along with more refined options like scallop ceviche on tortilla chip and avocado puree.
Other highlights included a costume-stocked photo booth, playground-themed basement and pom-pom wielding cheerleaders, providing the ultimate night out for massive fun.
All funds raised go towards the AGO in continuing to deliver ambitious education and exhibition programs.