Founded in making the invisible visible,
rooted in air,
inspired by sport and shared by
modern, confident, creative women.
If you’ve taken in anything fashion-wise this last year, it should be that Toronto and Nike have proven to be a match made in sneaker heaven. From opening the Jordan Store to Sneakeasy, a light has been set in The Six and it’s only getting brighter. Now it’s time for the ladies. Nike Women brought to life the VaporMax on Queen West in Toronto with the launch of the Nike Air Society Toronto the week of July 10th. To launch the Nike Air Society in Toronto, Nike collaborated with three local designers – Smythe, Hayley Elsaesser and Markoo to create 9 limited-edition curated looks and three airy artistic window installations. The goal? Inspire and propel Toronto females forward.
The editorial looks were inspired by one of three Nike Air VaporMax colourways and brought to life with a local Toronto style icon, photographed by Matt Barnes. The chosen muses couldn’t have been better picked. They 3 women that embody the creativity and ambition of each designer included, Amy Patel (Smythe), Sandy Gill (Hayley Elsaesser) and Nadia Gohar (Markoo).
In addition to the 9 orginal looks inspired by Nike and the idea of fuelling female ambition, a series of 3 windows that sit across 3 blocks on West Queen West will be on display for 3 weeks. Each installation is a different expression of the collaboration and a sight that will make every millennial on a creative mission take a second look.
The innovation doesn’t stop there! With the launch of the #NikeAirSociety in Toronto comes the place to explore and purchase these looks online – www.air.to. This site lets you purchase the full outfit put together by the designers and get a complete 360 perspective.
Nike Toronto can only go up from here. The Air Society campaign will continue to grow and transform other “physical and digital experiences” beyond all our Canadian expectations.