Last July, Toronto’s official fashion week was cancelled because no one wanted to financially support it.

But it took just a month for someone to someone to step in and fill the void, as the organizers of Toronto Men’s Fashion Week (TOM) announced they would launch a Women’s Fashion Week.

The date has now been set: Toronto’s inaugural Women’s Fashion Week will take place from March 9 to 14, with support from Maybelline New York, Redken 5th Avenue NYC and Essie. The L’Oreal Canada brands will assist in giving some of Canada’s most esteemed designers a runway to strut their stuff.

“We are very excited to partner with [these] global brands, known for their beauty expertise and unparalleled creativity,” said Jeff Rustia, Executive Director and Founder of Toronto Women’s Fashion Week, in a press release.

“No doubt, they are a perfect fit with Canada’s newest, most prominent women’s fashion week devoted to showcasing the country’s most iconic designers and the next generation of emerging talent.”

Toronto Men’s Fashion Week will run the week before, from March 3 to 8.

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Among those lending their expertise to Women’s Fashion Week are as follows:

Grace Lee, lead make-up artist

Just as any visionary artist has a trademark style, Grace has a recognizable aesthetic that is consistently ahead of the curve. It is this creativity that sets her apart, along with the confidence that comes with 20 years in the business that has made her a household name and a favorite among clients and celebrities alike. She has supported a team of global artists backstage at New York, Milan, London and Paris shows, skillfully bringing art to life for international labels. In 2012, Grace was announced as the Official Makeup Artist for Maybelline New York in Canada, a coveted position.

Jorge Joao, international Redken performing artist

Jorge is an acclaimed stylist who spends his time doing everything from co-managing his award-winning salon KOI Hair Studio to involvement in fashion weeks, editorial work, educational programs and touring as a Redken Artist. He is the in-house educator at the Redken Exchange in both Toronto and New York and is a winner of both a Contessa and a Mirror Award — two of the highest honours paid to hair stylists in Canada. Additionally, Jorge routinely works with celebrities and super models, most recently with Chiara Ferragni, Sky Ferrira, Charlotte Free, Erin Wasson and Winnie Harlow.

Rita Remark, lead nail artist

Unusual. Alluring. Crazy chic. Style-maker and risk-taker, Rita Remark has built an impressive body of work that encompasses everything from natural manicures to wildly graphic works of nail art. As Essie Canada’s Lead Nail Artist, Rita has excelled in creating one-of-a-kind creations that have been featured on Toronto and New York Fashion Week runways for shows such as Wes Gordon, Jill Stuart, Alexander Wang, 3.1 Phillip Lim, The Row, Pink Tartan, Rudsak, Line KnitWear, David Dixon and DKNY. She has also polished the nails of notables such as Cara Delevigne, Karlie Kloss and Emily Haines. Remark has also been nominated Essie’s Global Education Expert and works around the world spreading the #essielove.

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